It’s pretty clear that video is a powerful tool for everyone doing business online, and it’s no secret that Facebook especially loves video.
You also benefit from livestreaming because you get to know your audience better based on the questions and comments you receive while livestreaming.
With this planner, you will be able to effectively plan your Facebook live videos.
The Step-by-Step Planner Covers:
- Step 1: Preparing for Your First Livestream
As easy as it is to grab your cell phone and just hit the Facebook LIVE button, doing some prep work is always advised, especially if you’re looking to expand your reach and solidify yourself as an expert in your field.- Exercise: Review your equipment and upgrade if needed.
- Step 2: Know Your Goals
Before you can plan for and host a meaningful Facebook live, you have to know why you’re doing it in the first place.- Exercise: Brainstorm your Facebook Live goals.
- Step 3: Create Your Script
Impromptu livestreams can be fun, but if you want to reach your goals, it helps to have a script.- Exercise: Create your talking points.
- Step 4: Build in Some Interaction
YOU need to reach out to your community to learn about what they need and what better way to do that than with livestream video.- Exercise: Add interaction into your script.
- Step 5: Get More Viewers on Live
The more people who see your livestream, the better: Better engagement; increased social followers; increased sales.- Exercise: Make a plan to increase viewers.
- Step 6: Know Your Schedule
While most people will catch the replay of your live, it’s helpful to schedule your event during peak times for a few different reasons.- Exercise: Plan your Facebook live schedule.
- Step 7: Choose Your Format
There are multiple ways to structure your livestream, and each one will attract a slightly different audience and have a slightly different outcome.- Exercise: Explore various livestream formats.
- Step 8: Practice & Critique
If you want to have a more successful Facebook live, it’s important.- Exercise: Watch your practice session and note areas for improvement.
- Step 9: And Then What?
Celebrate this accomplishment because not everyone has the courage to put themselves out there on video for the world to see.- Exercise: Create a repurposing plan.
