Many savvy marketers (me included) know that it’s wise to always include a ‘Premium’ offer as part of your sales funnel.
This is usually the highest priced option, and quite frankly, often only a few prospects will buy it.
But because it’s high priced, even when you only make a few sales of your premium offer every month, it makes a noticeable difference to your bottom line
(And there will always be one or two prospects who want to come in directly at the premium level)
But what if you don’t have a premium offer?
