In today’s world of online marketing, content does not solely revolve around the written word. It used to be prevalent, but now more consumers are showing their preference for audio and video consumption, so you need to meet the needs of that demographic, too.
Some marketers are intimidated at the thought of creating audio and video files. Usually, this comes down to either a lack of knowledge about the process or a lack of confidence about how they look or sound.
Seeing and hearing you can help your followers create a stronger bond with you than static text can. You can even bypass the requirement of being on camera for video if you use slide presentations, which allows you to be competitive with the use of multi media formats.
