Here’s what you will learn:
Introduction: Why Use Social Media to Build Your Email List
Introduction: Why Use Social Media to Build Your Email List
The introduction sets the stage by looking at key statistics about email marketing and social media. It then goes into the learning objectives for the course and a review of the essentials involved in list building on social media
Module 1: Identify Your Target Audience and Goals
Success starts with specific goals and an understanding of why you’re using social media for list building, so Module 1 is all about making sure your participants are clear on their goals and target audience.
Module 2: Set Up Your Lead Magnet and Offer Funnel
In Module 2, your participants get everything for their social media list building efforts in place by making sure their lead magnet and offer funnel have all the key elements for success.
Module 3: Making It Easy for People to Find Your Offer
In Module 3, participants take advantage of every opportunity to optimize each of their existing social profiles with links to their lead magnet/offer funnel.
Module 4: Methods for Driving Traffic to Your Offer on Social Media
With their offer funnel ready to go, Module 4 then explores different ways to drive traffic to the links and offers your participants have on social media so they can get more email sign-ups.
Module 5: Measure Your Results and Refine
In Module 5, you’ll review key analytics your participants can use for measuring the success of their social media offers and deciding exactly how and when they’re going to track their progress.
Conclusion: Tips for Social Media List Building Success
In the concluding module, you’ll go over some critical guidelines for success and send your participants away with a checklist and action plan for moving forward.
