Here is What You Get with the “Showcase Your Expertise Planner”:
The Step-by-Step Planner Covers:
- Step 1: Identify Your Zone of Genius
- Exercise: Identify your zone of genius
- Step 2: Challenge Your Own Assumptions
- Exercise: Compare your business with your competitor’s business
- Step 3: Your Story, Your Brand
- Exercise: Tell your story
- Exercise: Create your ideal reader avatar
- Step 4: Update Your Bio with Specifics
- Exercise: Create or update your professional bio
- Step 5: A Picture is Worth a Thousand Words
- Exercise: Organize your photos and brainstorm what type of photos to take/share
- Exercise: List where these photos are kept and where you will share them
- Step 6: Brag a Little
- Exercise: List podcasts you want to be featured on
- Exercise: List TV programs you want to be featured on (think local and national)
- Exercise: List radio programs you want to be featured on (think local and national)
- Step 7: Speak Your Piece
- Exercise: Find local and national speaking events
- Exercise: List the event names, organizers and speaker application process
- Step 8: Gather Testimonials
- Exercise: Gather names + numbers of clients who might give testimonials
- Exercise: Automate your testimonials
- Step 9: There’s More to Life Than Business
- Exercise: Be more social on social media
