Why is Psychology Important to Sales Success?
- There are four basic psychological reasons prospects are motivated to purchase a good or service
- Justification
- Emotional Needs
- Relationship
- The Experience
Utilizing Psychological Biases in Your Sales Techniques
- The ten most common psychological biases are:
- Hyperbolic Discounting
- The Bandwagon Effect
- The Ambiguity Effect
- The Decoy Effect
- The Anchor Effect
- The Rhyme-as-Reason Effect
- The IKEA Effect
- The Illusory Truth Effect
- The Peak-End Rule
- Loss Aversion
Learn about all this and more in this report.
