Retargeting 101 – A Beginner’s Guide To Retargeting is a 30 page, 6000+ word report.
This report explores using Retargeting to increase sales. It covers common retargeting methods that have proven profitable across multiple markets and niches as well as how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.
Chapter List:
- Introduction to Retargeting
- What is Site Retargeting?
- Site Retargeting Tracking
- Understanding Social Media Retargeting
- Facebook Exchange (FBX)
- The Power of Email Retargeting
- Why Email Is Perfect for Retargeting
- Why Search Retargeting Is Not Always Cost-Efficient
- Why Understanding the 3-Step Customer Journey to a Sale Is So Important
- What Are Cookies?
- Choosing the Correct Retargeting Platform and Advertising Exchange
- Choosing an Ad Exchange or Network
- How to Set up Your Retargeting Campaign
- Segmentation Can Make or Break Your Retargeting Campaigns
- Choosing Marketing Campaign Length and Frequency Caps
- Conclusion
