Sales pages tend to be one of the hardest pieces of content for online marketers to write. There’s so much information in them, and so much riding on them. But they don’t have to be that complicated.
All it takes is an easy-to-follow, but still incredibly detailed, guide. That’s exactly what you will find as you work through this done-for-you planner.
You’ll be amazed at how easy it will be to write your next high-converting sales page!
The Step-by-Step Planner Covers:
- Step 1: Write a Bold Headline They Simply Can’t Ignore
Think about the last time you read a sales page online. Doesn’t matter what the product was; just think back and remember what action you took after reading that headline: Did you read further down the page before buying or did you click away, never to go back again?- Exercise: Use the core value template to help you brainstorm your headline.
- Exercise: Use this set of 10 Headline Formulas to write test headlines for your sales page.
- Exercise: If you want to add a subhead, create one for each of your 10 headlines.
- Step 2: Keep Them Enthralled With Kick-Ass Descriptive Copy
Now that you’ve grabbed their attention with your headline that makes a promise, you need to keep the readers engaged in your copy so they keep scrolling down the page, convinced that YOUR product is the answer to their prayers.- Exercise: Analyze how top influencers sell products or courses.
- Exercise: Take your top 3 headlines and write copy that would follow each of them.
- Step 3: Blow Their Minds With a Transformative Story
No matter how strong your sales copy is, nothing seals a sale more than a story showcasing how YOUR product changed someone’s life. Your audience wants to know how your product will help them solve their problem.- Exercise: Write a transformative story about yourself that builds trust and rapport.
- Exercise: Write your story using only 5 sentences.
- Step 4: Use Glowing Testimonials to Eradicate Their Fears
What’s the difference between a testimonial and transformational, narrative story?
Narratives focus on the end results of using your product while testimonials talk about the benefits of your product.- Exercise: Collect testimonials from past clients, but ask them to tailor their quote to one of the common client hang-ups from the list you send.
- Exercise: Write testimonials for busy clients.
- Step 5: Dazzle Them With a List of Phenomenal Benefits
Keep this thought at the back of your mind as your sales page comes into focus: Now is NOT the time for subtlety or veiled innuendo. Be proud and be bold. TELL the reader exactly what your product is, why they will benefit from buying your product, and tell them directly to buy.- Exercise: Create a list of 5-8 benefits that customers will get from purchasing your offer. Use gripping and active language.
- Exercise: Refine your benefit list. Which ones make it clear that your offer is an amazing deal, worth far more than you’re charging?
- Step 6: Blast Through Buying Barriers With an Iron-Clad Guarantee
One of the best ways to convince people to buy your offer is to give them a solid money-back guarantee. A guarantee is simply a safety mechanism for the buyer and shows that you’re a trusted business person, not a rip off artist.- Exercise: Look at your top influencers from Step Two and compare their money-back guarantees. Look for similarities and differences.
- Exercise: Craft your own guarantee and implement a customer service/return procedure.
- Exercise: Map out your customer service/money-back guarantee process.
- Step 7: Seal the Deal With a Powerful Call-to-Action
Last but not least, it’s time to create your Call to Action (CTA).- Exercise: Brainstorm some calls to action that incorporate strong, convincing language.
