How do Marketers Reach More People and Impact More Lives Without Burning Out? With a Well-Planned Digital Course! And Here’s How You Can Give Your Clients the Help They Need to Get Started on This Lucrative Path…
Digital courses are hot! And with good reason…
There’s no better way to coach hundreds – or even thousands – of clients all at the same time. Imagine the impact of that (not to mention the profit potential)!
Here’s an even better reason your clients need to add digital courses to their tool kit: it allows them to accommodate every schedule and learning style. And that opens up entire new audiences!
Best of all, creating a digital course doesn’t have to be the overwhelming, months-long project so many people would have us believe.
In fact, most of the work can be done in a single weekend, and we’ve got just the thing to help your clients get started…
The Step-by-Step Planner Covers:
- Step 1: Find a Topic That Makes Your WHOLE Tribe Crazy-Excited
You may love talking about X, but if your audience is far more interested in Y, then that’s where your course should focus. If you want to make a profit, focus on what your people will pay to learn!- Exercise: Find out what your followers love.
- Step 2: Hone in on Your Subject With Laser-Like Precision
Impromptu livestreams can be fun, but if you want to reach your goals, it helps to have a script.- Exercise: Create a pros/cons list for your top two topics.
- Step 3: Scope the Competition (and Plan to Knock ‘em Flat!)
Don’t forget to see what else is out there. If you’re planning a course on “how to start an amazing blog” and there are 900 other similar courses, you can still do it … but make sure yours is unique in some way.- Exercise: Compare competitive courses and analyze how yours can be different.
- Exercise: Explore the gaps and subtopics of your main topic.
- Step 4: NOW Start Pondering Killer Names for Your Kick-Ass Course!
Until you’ve got an idea of your content, considering names is a waste of time. Now you’re ready to research and investigate.- Exercise: Think about your target audience and create a client avatar.
- Exercise: Brainstorm course names using this core value template.
- Exercise: Use this checklist to fine tune your killer name ideas.
- Step 5: Talk About why This Course is a Guaranteed Game Changer
You can include all the flashy sales jargon you want on your course’s sales page but one thing remains true: People don’t buy your course; they buy the results you promise.- Exercise: Think about how your course will change or transform your students’ lives.
- Step 6: Beta Test With Your Best Babes
Even if you think you have the perfect name for your course, test it out with some friends and family before you start creating graphics and implementing a full marketing campaign.- Exercise: Make a plan of who will be your beta testers and how you’ll solicit feedback.
