What would happen if you combined an email funnel that converts with a targeted Facebook ad? Well, you’d get more people on your list, more people to connect with and more ideal clients to sell to!
Sounds great doesn’t it?
Want to know the best part? It doesn’t have to be difficult! With our newest planner, you can create your own lead-generating funnel for Facebook ads or teach others how to do it themselves! Either way, you or your clients will have a high-converting lead-generating machine.
The Step-by-Step Planner Covers:
- Step 1: Pick a Fan-Favorite, Totally Timeless Offering to Promote
Since you’ll be spending hard-earned money on ads, choose an offering that’s a proven winner for you. Put your effort into something that’s been profitable in the past, something that you’ve received great feedback and testimonials on.- Exercise: Take an inventory of your current product offers. Then choose a product to be the feature of your funnel.
- Exercise: Conduct some market research on Facebook before paying for ads.
- Step 2: Craft a Freebie Your Clients Can’t Ignore
Your freebie serves two main purposes. First, it creates a value exchange: They give you their email address, and perhaps their name if you ask for that, and you give them this cool and interesting product that’s going to help them. Second, it gives you the chance to properly introduce yourself to this new subscriber by continuing correspondence in your email follow up sequence.- Exercise: Create your lead magnet.
- Step 3: Plan an Email Series That Will Flood Your Funnel With Prospects
Think about funnels that have worked for you in the past. What can you repeat from those in this one? If this is your first time building a funnel like this, think about things you have subscribed for that had an email follow up series you enjoyed reading. What lessons can you learn from those to implement in your own funnel? (Work smarter, not harder!)- Exercise: Choose your target market and overall strategy.
- Exercise: Plan your landing page.
- Step 4: Optimize Those Newbie Signups With a Tempting Tripwire
Create a special low cost offer that new customers will see immediately after they sign up for the freebie from your Facebook ad to use as your tripwire. This should be an existing product or offering, related to the freebie and paid offering topic.- Exercise: Create your tripwire offer (aka one time offer or OTO)
- Step 5: Write an Email Series That Converts Curious Browsers Into Loyal Clients
The email follow up series you send creates the breadcrumb trail leading from your Facebook ad and the freebie you gave them to your larger offer. You want to give plenty of value here, make sure they’re getting all the benefits your freebie offered them, address the most frequently asked questions, all while showing them how you can solve the pain or problem they’re having with your larger offering.- Exercise: Plan follow up emails to build relationships but to also promote your paid offer.
- Step 6: Build Click-Magnet Facebook Ads
With Facebook, images matter more than copy so you want to pick an AMAZING visual. The same is probably doubly true for Instagram, so really focus on this if you decide to run the ad campaign on both platforms at the same time, which you easily can do just by checking a box to include Instagram during the ad set up.- Exercise: Search for impressive stock photos.
- Exercise: Plan our your Facebook ad.
- Step 7: Set a Budget That Gets Your Mindblowing ROI
Ad spending can get away from you fast if you don’t have a campaign budget. Start with an amount in mind that you’re willing to spend on the campaign. You can always add more funds to the campaign and increase the budget when you see a particular ad performing well, but the only way to get money back is via profits earned.- Exercise: Create an ad budget based on how much you want to earn with this campaign.
- Step 8: Pick The Best Possible Strategy For Your FB Ads
Facebook offers a lot of targeting and segmenting choices to choose from. Narrowing down your audience means that the right people see your offer with a better chance of getting the conversion you want.- Exercise: Determine the demographics you want to target for this campaign. Be specific.
- Exercise: Research ad alternatives and budgets o reach more people.
- Step 9: Timing is Everything … So When Will You Run Your Campaign?
Don’t make the mistake of just running this funnel any old time. Make sure the timing is right before you finalize and start your ad campaign.- Exercise: Pick + choose your content + promotions to fill in your editorial calendar. Schedule your ad campaign around these releases.
- Exercise: Schedule your advertising campaign along with other promotions.
- Step 10: Win Even Bigger in Round Two
As with any campaign, you want to track your results and adjust as needed to get the best results. Plan to monitor and track the results of everything along the way: from the ads themselves, the tripwire offer, the funnel itself, the email opens, the unsubscribes that happen and where they happen, all the way to the conversions on the main offering.- Exercise: Track your ad’s results.
