Marketing

There’s no shortcut to creating content that resonates, but the payoff is worth it. When you stop trying to keep up with the noise and start focusing on real impact, you’ll see your audience respond in ways that go beyond likes and shares. You’ll build a foundation of trust, loyalty, and engagement that can sustain […]

You don’t have the funding. You don’t have the team. You don’t have the luxury of wasting months on campaigns that might not work. While others throw money at ads, designers, copywriters, and coaches, you’re sitting there trying to stretch time and sanity across ten different roles. It’s not that you aren’t willing to work. […]

In these days of “fake news” and highly skeptical consumers, it can be tough to break through the noise and gain trust with your audience. The key is to build a bankable personal brand that your audience knows, likes and trusts. And that’s exactly why you’ll want to read this report, where you’ll discover 50 […]

Each month, I’ll be providing you a series of checklists on an important marketing, business, or self-development topic. This month is about Multi-Channel Marketing. (Image not yet available)

If I had to sum up the purpose of a funnel in just one line, I’d say this: It creates more benefits for your audience and more profits for your business. Or, to put it another way, it’s about helping others while helping yourself.  You get to make a difference while making money.  That’s win-win. […]