EVERYONE WANTS TO ACQUIRE NEW CUSTOMERS – BUT DO YOU TAKE CARE OF THE ONES YOU ALREADY HAVE?
If you landed here then there is a 99% chance that you own a business, offer a service or have some sort of eCommerce platform.
The bottom line is – you want as many customers and leads as possible. That makes sense of course – we all do!
One of the biggest problems is that it can take a lot of work to generate new customers.
- You have to spend money on advertising
- You need to get them acclimated to your offers
- You need to deal with any issues that come along with new customers
- You have to create time to acquire them
- You need to do market research
- Etc…
It’s easy to get wrapped up in the acquisition phase. I mean, who doesn’t want more customers?
The thing is – you can’t be so wrapped up in acquiring new customers that you ignore your current customers!
There is a lot of value in treating your current customers right. In fact…
A two percent increase in customer retention will roughly have the same effect as a 10 percent reduction in selling price. Source: “Leading on the Edge of Chaos”, Emmet Murphy & Mark Murphy.
Retaining customers lowers your total customer acquisition costs and is in fact, six to seven times cheaper than acquiring a new customer. Source: Bain & Company
Your chances of selling to an existing customer is anywhere between 60 and 70 percent, whereas that of selling to a newly-acquired customer is typically between five and 20 percent. Source: Marke3ng Metrics
Retained customers (loyal customers) are more profitable – they have a higher lifetime value; make more purchases; spend more per purchase; are more accepting of price increases; are more likely to show similar loyalty for other products and services you launch; bring more business to you by referring more people. Source: “The Value of Online Customer Loyalty”, Bain & Company
As You Can See – Customer Retention Pays Off
The question is – how can you best nurture you customers and leads…
Well we have the answer:
Attention to Retention – is the perfect introduction to building lasting customer and lead loyalty.
This simple, user-friendly guide will take a complete “newbie” and teach them the very basics of what it takes to retain their customers.
It focuses on 3 Main Modules:
- Chapter 1 – Customer Retention
- Seven Infallible Strategies For Customer Retention
- Chapter 2 – Member Retention
- Seven Specific Ways To Retain Members On Your Membership Website
- Chapter 3 – List Retention
- Five Things You Can Do To Maintain Your List And Retain List Members
If you want to get an introduction to this vital information, please hit the button below…
