John S. Rhodes is the relatively new Chief Marketing Officer for Rapid Crush, Inc.and spoke about “The #1 Most Mind Blowing Idea for Entrepreneurs: SELL OUT!“
John had been a very successful independent marketer for several years and stunned his colleagues when he decided to transition back to full time employment with Rapid Crush, and he explained why that decision was right for him, even though he was still hugely successful as an entrepreneur
His personal story, which began in his childhood, had the audience in his grasp. Although he had always been an entrepreneur from the beginning, he learned lessons early on that selling out was often the right decision for him.
My takeaway from John’s presentation was that you need to create a business, a brand, goodwill, a personality, and a money machine, so that if the opportunity came to sell out, your business would be attractive to a prospective purchaser. Regardless of your current feeling about “going back” you want to leave yourself the option in case it presents itself.
